If you are going to start your own business, find your passion and your special niche.

Hallie J. Vanszl, 40, Lower Alsace Township, has been in search of her passion for years.

Her search took her from working on a fishing boat in the Bering Sea to selling horse-drawn tractors on eBay.

But opening a store, La Retro Gifts in West Reading, which features fun gifts and toys, turned out to be what she was looking for.

“This is what I love – fun and funky stuff,” Vanszl said. “My focus here is creating a fun and interactive shopping experience for both kids and adults.”

Before opening the store, Vanszl sold different things on eBay. She said she became fairly successful, achieving the status of gold power seller, which meant she sold more than $10,000 a month.

It was an important step in owning a business because she was able to open the store with no debt, she said. She funded the store with the profits from her online business.

A native of Spokane, Wash., Vanszl worked as a case worker for Supportive Concepts a few years ago.

Vanszl loves owning her own business but admits that there is a lot of work involved.

“I recommend owning your own business only if you love a big challenge,” she said. “It’s scary because things outside of your control affect your business – it’s tough. You also have to be open-minded to switching to a different business plan depending on how people respond.”

The store’s big focus is on retro toys – reproductions of classic toys originally produced in the 1940s.

But Vanszl also is trying to evolve the business to offer a large selection of toys which are fun and interactive.

One of the most popular sellers is the large selection of hand puppets and puppet theatres.

“Once people come through the door, they tend to come back again,” Vanszl said. “The customers really become fans of the store.”

Vanszl said she loves being on the avenue in West Reading, but acknowledges one problem is a misconception that the stores are expensive.

“That’s simply not true,” she said. “We have many great gifts which range from $6 to $10. The most expensive item in the store is $150.”

As a small-business owner, Vanszl said she has learned that to survive having a bricks-and-mortar store, you also have to maintain an online business.

“I’ve seen other businesses on the avenue fail because they did not sell from a Web site,” she said.

Vanszl said 80 percent of all of her sales occur from her Web site.

“One day in December, we had to close the store simply to pack up a mail truck with the Christmas orders we received from the online store,” she said.

Contact David A. Kostival: at 610-371-5049 or money@readineagle.com.